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UK CAR Audi A4 1.8 Turbo |
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This seems to
be one of the vogue cars at the moment - Audi's advertising,
which took a straight pop at BMW, actually seems to have
worked for the most part. According to that advert, these
are cars for those who appreciate the engineering and
exclusivity of BMW but don't feel the need to be quite
that obvious.
It's a classy looking car, sure enough, but it is very sombre suited. The colour schemes are nicely executed for the most part, but it's looks definitely err on the subtle side. Inside, it takes the normal classy German route of simple dark fabrics and simple sensible control layout; flash gizmos, jazzy fabrics and weird design are not where these cars are at. Instead, they promote a design that will look good for a long time; it may never be "IN" in fashion terms, but neither will it be "OUT" next month or next year.
Getting in alone
reminds you of the quality of it's engineering. There are
no hollow-feeling, clanging doors - just a strong feeling
of mechanical solidity. Sitting at the controls, the
interior seems to have a precise industrial quality
without ever imparting that bare, basic poverty feel of
many VWs.
The seats are firm but well bolstered to stop you sliding about and the steering wheel is decent-looking - thick rimmed and nice to grasp. Very few makers seem able to construct a steering wheel which is both good to look at and contains an air bag. Audi seems to be able to do it better than most. It may seem a minor point but the steering wheel really is the focal point of a car and you really don't want to spend thousands extra for a "Quality" brand name only to receive a ten- bob steering wheel.
It's not the biggest car in the world either, like the older 3-series BMWs it seems to fit more in to the sub Mondeo/Vectra size bracket. Rear space is quite limited for bigger passengers and the boot really isn't that big at all.
Slipping around in
traffic is very easy in this car as it's controls are
very light, the gear box is super light and slick, the
accelerator, brakes and clutch almost too light and the
steering finger-twirling easy. This contrasts markedly
with the switch gear which has a solid, indestructible feel.
On top of that it starts to sound boomy and stressed at higher revs so it's probably better to ride at it's undeniably smooth mid-range torque. This may of course just be a function of a chassis which is capable of restraining the 300 horse Quattro version but either way it never feels very exciting.
All in all, this isn't too bad a car. Yes, it's very well built but equipment levels can be a little tight for the price and it's probably not as satisfying to drive as a 3-Series. It's appeal is very much badge snob value for those of us whose ties are not quite wide enough to warrant a BMW. But of course if every man and his dog keeps buying them, then the BMW and Audi badges will hold about as much snob value as a Rover badge.
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